Privacy Policy

At chicken-road.uk, your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your data when you visit our website.

1. Who We Are

chicken-road.uk is an independent review and informational website dedicated to crash-style games like Chicken Road. We do not offer real-money gambling services.

2. What Data We Collect

We may collect and process the following data:

  • Technical data (IP address, browser type, device type)
  • Usage data (pages visited, time spent, clicks)
  • Contact data (only if you submit a message via our contact form)

3. How We Use Your Data

  • Improve website performance and content relevance
  • Monitor usage trends and technical issues
  • Respond to user inquiries (if submitted via the contact form)
  • Comply with legal obligations

4. Cookies

We use cookies to enhance user experience and analyze traffic. For more details, please refer to our Cookie Policy.

5. Third-Party Services

We may use third-party tools such as:

  • Google Analytics for anonymous traffic insights
  • Affiliate tracking systems to manage referral commissions

These third parties may set their own cookies and have separate privacy policies.

6. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

  • Consent – for optional data like contact forms or cookies
  • Legitimate interest – to operate and improve the site
  • Legal obligation – where required to comply with the law

7. Data Retention

We retain anonymized usage data for analytics purposes for up to 26 months. Any personal data submitted via contact forms is stored securely and deleted after 12 months unless otherwise required.

8. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access the data we hold about you
  • Request correction or deletion
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

To exercise your rights, please contact us via our Contact page.

9. Data Security

We take appropriate technical and organizational measures to safeguard your data against unauthorized access, disclosure, or loss.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be published on this page with an updated effective date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us via our Contact page.